The Effectiveness of Using Culturally-Based Interactive Videos on Elementary School Students’ Understanding of Social Interaction

Abstract

This study aims to examine the effectiveness of using interactive videos containing local cultural values in improving elementary school students’ understanding of social interaction. The research was conducted at Public Elementary School 24 Buton using a quasi experimental design with a pretest and posttest control group format involving fifth grade students divided into experimental and control groups. The instruments included a social interaction understanding test, observation sheets, and student perception questionnaires. The findings revealed that the experimental group, which learned through culturally based interactive videos, showed a remarkable improvement compared to the control group. Students expressed very positive perceptions toward the learning media, indicating that the videos presenting local values such as cooperation, empathy, and mutual respect were effective in enhancing motivation, communication, and collaboration in classroom activities. The novelty of this research lies in the integration of digital interactivity with local cultural content to strengthen students’ understanding of social interaction. Practically, the results provide an effective alternative for teachers to use contextual and value oriented media in social learning. The study contributes to the development of Multimedia Learning Theory within a local cultural framework and emphasizes the importance of digital media as a tool for fostering students’ social and character education in the twenty first century.