Pengaruh Fitur Layanan Keamanan dan Kemudahan Penggunaan E-wallet Dana Terhadap Keputusan Transaksi Mahasiswa (Studi Kasus Pada Mahasiswa FEB Universitas PGRI Palembang)

Abstract

This study was designed to analyze the influence of security features and ease of use of the DANA digital wallet on the shopping decisions of students at the Faculty of Economics and Business, Universitas PGRI Palembang. With the rapid advancement of digital technology, there has been a massive shift from conventional transaction methods to digital platforms, and digital wallets are one of the main innovations. In this context, security features and ease of use are two fundamental aspects that are crucial in shaping someone's choice to use a digital wallet service. This study used a quantitative approach with a survey method, and sampled 89 students who use the DANA application. Respondents were selected using a purposive sampling technique to ensure data relevance. Data were collected through questionnaires and then analyzed using multiple linear regression to identify relationships between variables. The analysis results show that both security features and ease of use have a significant and positive influence on students' shopping decisions. This indicates that a positive perception of these two aspects directly increases their tendency to transact using the DANA application.