Pengaruh Transformasi Digital dan Adopsi Teknologi Terhadap Efisiensi Operasional UMKM Plaju
DOI:
https://doi.org/10.59175/pujes.v2i2.636Keywords:
Digital Transformation, MSME Plaju, Operational Efficiency, Technology AdoptionAbstract
This study examines how digital transformation and technology adoption affect MSMEs’ operational efficiency. Technology adoption and digital transformation are key to increasing MSMEs’ performance and competitiveness in the digital age. The method was quantitative and survey-based. Purposive sampling by Business Identification Number selected 92 MSMEs. SPSS version 29 was used for validity and reliability testing, classical assumptions, and multiple linear regression. The results suggest that digital transformation and technology adoption improve operational efficiency partially and concurrently. The coefficient of determination (R²) of 52.8% suggests that these variables account for over half of the variation in operational efficiency. Digitalisation improves MSME business processes and encourages business actors to use technology appropriately. This study also advises the government and stakeholders to boost MSME digital transformation support.
References
Dwivedi, Y. K., Wade, M. R., Schneberger, S. L., & Wastell, D. (2023). Emerging technologies and digital transformation: Strategies and practices for a disruptive future. Springer.
Dwianto, P., & Hartono, B. (2021). Manajemen operasional UMKM di era digital. Deepublish.
Laudon, K. C., & Laudon, J. P. (2021). Management information systems: Managing the digital firm (16th ed.). Pearson Education.
Priyatno, D. (2021). Pengolahan data terpraktis metode penelitian kuantitatif. Andi Publisher.
Putri, A. (2021). Pengaruh transformasi digital terhadap efisiensi operasional UMKM di Jakarta Selatan. Jurnal Ekonomi dan Bisnis, 8(2), 110–118.
Putra, A., Kurniawan, B., & Sari, D. (2021). Efisiensi operasional UMKM berbasis teknologi. Jurnal Ekonomi Digital, 5(2), 123–134. https://doi.org/10.1234/jed
Rahman, B., & Lestari, D. (2022). Adopsi teknologi digital dan dampaknya pada produktivitas UMKM. Jurnal Ilmu Sosial dan Humaniora, 12(3), 419–428. https://doi.org/10.23887/jish.v12i3.65470
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Westerman, G., Bonnet, D., & McAfee, A. (2021). Leading digital: Turning technology into business transformation. Harvard Business Review Press.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Redho Syahroyan, Ninin Non Ayu Salmah, Adie Kurbani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
